CELSIUS introduces four bold new flavours as the UK and Ireland gear up for a fitter start to the new year

As January approaches and the collective urge for a brighter, cleaner, more energetic start takes hold, CELSIUS has timed its latest arrival with precision. The functional energy drink that has electrified the United States with record breaking momentum is now preparing to shake up shelves across the UK and Ireland with four fresh, fruit forward flavours that promise more than a quick lift. They offer a lifestyle statement.

From January 2026, consumers will be able to reach for Sparkling Raspberry Peach, Sparkling Mango Lemonade, Sparkling Kiwi Guava and Sparkling Strawberry Watermelon. These new additions join the brand’s celebrated core collection, a line that has already played a defining role in making CELSIUS the fastest growing energy drink in the United States. Each can lands with the brand’s unmistakable clean aesthetic and the guiding message that sits at the centre of everything the company does. Live Fit.

January is often a moment of promise, a time when fitness culture surges and people look for products that match their intentions. CELSIUS has clearly designed this launch to meet that consumer mindset head on. Zero sugar, bright flavours and a formulation that supports alertness, focus and an active lifestyle give these drinks a natural place in the routines of gym goers, wellness newcomers and anyone looking for a more considered energy choice.

Garrett Quigley, President of Celsius International, captures the spirit of the moment. He says the brand is thrilled to introduce UK and Ireland consumers to its newest innovations and believes the fruit led taste profiles reflect what modern drinkers want. A refreshing experience without compromise. He also notes that the launch has been engineered not only to please loyal fans but also to entice new shoppers and drive clear value for retail partners.

The push extends beyond flavour. For the first time in this region, Sparkling Raspberry Peach and Sparkling Mango Lemonade will be available in multipacks. This simple shift places CELSIUS into the realm of the everyday, giving consumers a drink later option that fits neatly into weekly shops and at home routines. For retailers, it opens the door to larger basket sizes as the energy drinks category continues to grow.

The brand’s wider strategy is unmistakable. These drinks will be supported by sampling, activations and prominent in store displays that reflect CELSIUS as a culture as much as a product. A culture rooted in fitness, built on bold taste and powered by essential vitamins that support the immune system and reduce fatigue, all while delivering the caffeine lift that helps keep minds sharp.

With the new year on the horizon, CELSIUS is positioning itself not only as a drink for the moment but as a companion for the lifestyle many aspire to build. Bright flavours, clean energy and a clear message. Live Fit, and live it with purpose.