Celsius Powers Ahead: A Year of Global Growth and a Bold New Chapter

Few energy drink brands have managed to balance function, flavour, and fitness culture quite like Celsius. What began as a challenger brand has evolved into a global powerhouse, reshaping what energy means for the modern lifestyle. Two years into its international expansion drive, Celsius Holdings, Inc. is marking another defining chapter — one of leadership, innovation, and unstoppable global momentum.

A New Era of Leadership

To steer the brand’s growing international presence, Celsius has appointed Garrett Quigley as President of Celsius International. Based in Dublin, Quigley joins with more than twenty-five years of experience at PepsiCo, where he led multiple European markets and built a reputation for uniting strategy with creative flair. His task now is to lead Celsius through its next phase of international growth, bringing together marketing precision, commercial excellence, and local empowerment.

“Garrett brings an incredible depth of international experience and a proven track record of building high-performing teams,” said Eric Hanson, President and Chief Operating Officer of Celsius Holdings. “His arrival reflects the strength of the foundation we’ve built and the scale of the opportunities ahead.”

The UK and Ireland: Where Fitness Meets Lifestyle

Across the UK and Ireland, Celsius has made its mark by blurring the line between energy and culture. The brand’s LIVE FIT mantra has been brought to life through experiences that meet consumers where they are — from motorsport activations and supermarket campaigns to music festivals and running clubs.

One standout moment was the CELSIUS VIBE Run Club with Irish Olympic sprinter Rhasidat Adeleke, an event that captured the brand’s ability to merge performance with community. Add to that the festival-ready CELSIUS Airstream tour and a motorsport campaign at Morrisons in Milton Keynes, and it is clear that Celsius is not just selling a drink, but an active way of life.

From the Nordics to the World

Europe remains a cornerstone in Celsius’s global ascent. In the Nordics, where the brand first cemented its reputation, Celsius has become the fourth-largest energy drink in the category and commands a 13.5 percent share of the market in Sweden. The recognition has followed too — the company has been nominated as Supplier of the Year by both 7-Eleven and Circle K for its commitment to partnership and execution.

In Finland, Celsius became the first energy drink to feature in a national television campaign with KESKO, the country’s biggest retail chain — a signal of how deeply the brand has resonated with local consumers.

This solid European base has allowed Celsius to push into new territories, partnering with Suntory Beverage & Food in Europe and Oceania and with PepsiCo in Canada. The result is a brand now present across Australia, New Zealand, Belgium, France, Luxembourg, Ireland, the Netherlands, and the UK — a truly global movement built on local success.

Twelve Months of Milestones

The past year has been a masterclass in global execution. In Canada, Celsius has surged to become the fourth-largest energy drink, fuelled by cultural activations around motorsport and MLS sponsorships. In Australia and New Zealand, the brand has been named New Beverage of the Year by The Distributor Group and BP New Zealand, acknowledging its rapid impact on the market.

France has embraced Celsius too, with listings across every major retailer, from Carrefour and E.Leclerc to Monoprix and Franprix, now reaching almost nine out of ten grocery shoppers. Meanwhile, Belgium and Luxembourg have seen rapid growth through partnerships with Delhaize and Intermarché, and in the Netherlands, the brand made its debut through the supermarket giant Albert Heijn.

A Global Lifestyle Movement

From London to Toronto, Sydney to Stockholm, Celsius is connecting with a new generation that values more than just caffeine. It is a brand built on clean energy, fruit-forward flavour, and a lifestyle rooted in health, ambition, and authenticity.

As it celebrates a year of remarkable progress, Celsius continues to fuel more than workouts — it powers a mindset. With a strengthened leadership team, a thriving European presence, and a growing global community, the brand is well positioned to lead the energy revolution for years to come.

The future, it seems, is looking refreshingly energised.