FREITAG Reimagines the Everyday Bag

FREITAG has long stood for a kind of design that carries both meaning and edge. The Swiss label’s newest collection of crossbody bags continues that story, blending style with substance in a way only FREITAG can. Made from upcycled truck tarps and recycled materials, each piece has lived a life before it ever reaches your hands, bringing with it a history that quietly sets it apart.

The latest collection redefines versatility. These are bags for people who move through their day with intent, who demand more from what they wear. The silhouettes are bold yet considered, able to shift from office to evening, from minimal to expressive, without losing their sense of character. They are built to last and to be noticed, not for the sake of attention, but for the effortless confidence they project.

FREITAG’s approach has always been rooted in purpose rather than trend. Holistic Designer Giulia Chéhab puts it simply. “We are giving truck tarpaulins a new life and a new purpose. With every crossbody bag, you are carrying a piece of the road, a fragment of a story. So, this is not just a bag; it is a statement about conscious consumption and the beauty of imperfection.”

Each bag is designed to adapt to the needs of modern life. They can be worn in multiple ways, expanding or folding depending on what the day demands. Inside, smart compartments and considered detailing make them as practical as they are striking. Built for the city, they stand up to weather, movement and time, remaining unmistakably FREITAG through every journey.

With this release, FREITAG continues to prove that sustainability and design do not sit at opposite ends of the spectrum. These bags are not about perfection—they are about personality. Every mark and colour variation is part of a story that cannot be repeated, a quiet celebration of individuality and the craft of reinvention.

The new crossbody collection is available at all FREITAG stores, selected retail partners, and online at freitag.ch.