Sister Loves Debuts With a Trio of Collections That Transcend Seasons

There are fashion launches, and then there are movements. Sister Loves — the newly unveiled label and creative platform founded by Sarah Millar and Giuseppina DeCamillo — is intent on being the latter. More than a brand, it is a meeting ground for artists, illustrators, designers and dreamers who believe clothing and accessories should carry meaning as much as style.

Built on the principles of craftsmanship, sustainability and a restless curiosity for collaboration, Sister Loves debuts with a series of capsule collections that feel as much like art as they do wearable fashion. Each one taps into a different mythology, city, or creative tradition, tied together by the brand’s ethos of considered design and timeless appeal.

Celestial Gods by Smallwasfast

At the heart of the first collection lies an homage to Ancient Greece — but with a modern sensibility. The Celestial Gods scarves, created by R.W. Phillips and Giuseppina DeCamillo, are a masterclass in illustration and proportion. Inspired by Victorian imagery and the Golden Ratio, they balance history with geometry, myth with mathematics. Crafted in silk and wool blends, hand-finished with rolled hems or feathered fringes, they are pieces designed to last a lifetime. Prices begin at £147.

Sea Sirens by Giuseppina DeCamillo

If the Celestial Gods represent order and divine beauty, the Sea Sirens collection leans into the allure of chaos. Drawing on mermaid and merman folklore, DeCamillo reimagines the fabled temptresses of the sea as bold jewellery and illustrated silk scarves. Silver necklaces cast with shells, fish charms and chunky bracelets capture the drama of ocean mythology, while the Atlantis scarf range brings layered illustrations to vibrant neckerchiefs and unisex silk skinny scarves. Jewellery starts at £18, scarves from £80.

Cities of the World by Vera Kudrina

From myth to metropolis, Cities of the World celebrates fashion capitals through the eye of tattoo artist and illustrator Vera Kudrina. Her monochrome drawings of London, Tokyo, Paris and New York are reinterpreted by DeCamillo and Phillips into multi-layered prints. Each scarf carries the spirit of its city: Paris in pink, London in violet, Tokyo in yellow, New York in green. Crafted in Crepe de Chine, Georgette and Twill, they are contemporary keepsakes for the modern traveller. Prices start at £80.

Sister Loves Signature Collection

To anchor the debut, the label offers a set of core pieces under the Sister Loves name. Sterling silver heart charms on ribbon necklaces (£25) and drop earrings (£30) balance modern design with traditional craftsmanship. Typographic T-shirts underscore the brand’s commitment to sustainable production and versatile style. Then there is Collected Voices X FabricWorks — a cotton tote bag emblazoned with the slogan “Rise Up”, made in collaboration with East London’s FabricWorks, a social enterprise supporting unemployed women with textile training. Half of the profits go back to the initiative, embodying Sister Loves’ pledge to “give back” as well as create.

What makes Sister Loves more than another launch is the philosophy driving it. Millar and DeCamillo’s long-standing friendship and shared values have created not only a brand but a community of thinkers and makers. The platform is designed to grow, to host open days for undiscovered designers, to bring together artists from different disciplines and keep sustainability at the forefront.

Fashion brands often talk of storytelling. Sister Loves has chosen to begin its story not with a single narrative, but with many voices. Mythological, metropolitan, oceanic, communal — each collection adds another layer to a project that feels at once fresh and timeless.

For a brand so young, Sister Loves has already proven one thing: style may be seasonal, but true creativity never dates.