From Soho to Centre Court Cutter and Squidge Delivers a Grand Slam Collection

There are few things more quintessentially British than strawberries and cream, a towering scone, or a summer’s afternoon spent watching Centre Court drama unfold at Wimbledon. Cutter & Squidge, the cult Soho bakery known for its playful take on tradition, has launched its new Wimbledon collection in honour of the tournament, and it’s nothing short of a love letter to British summertime indulgence.

Now available nationwide, the line-up is an edible celebration of the season, filled with the sort of decadence that begs to be enjoyed either courtside or from the comfort of your garden lounger. And as ever with Cutter & Squidge, everything is beautifully giftable, subtly cheeky and made to make you smile.

Start with the Eton Mess Cake (£28.99) – a riff on the prep-school classic, reimagined with feather-light vanilla sponge, lashings of strawberry buttercream and the all-important meringue crunch scattered on top. It’s nostalgic, yes, but this isn’t a twee affair – it’s a bold, bright centrepiece that wouldn't look out of place at a Notting Hill garden party.

Then there’s a stroke of genius in the Tennis Ball XL Brownie Truffles (£9.99) – fudgy, hand-rolled chocolate brownie centres disguised as neon-green tennis balls, complete with a white chocolate crumb ‘fur’ and a nifty tube that mimics the real thing. Less Centre Court, more centre of attention at your next barbecue.

Of course, no British summer would be complete without a proper cream tea, and Cutter & Squidge delivers with flair. The Strawberry and Cream Giant Scone Gift Set (£27.99) takes the humble scone and dials it up to eleven – an 8-inch golden showstopper laced with strawberry pieces and white chocolate chips, paired with their house-made strawberry jam and generous clotted cream pots. Traditionalists, consider yourselves spoiled.

For those who prefer their indulgence with a dose of craftsmanship, there’s the Signature Woven Basket (£49.99) – handmade in Morocco, these rustic-chic hampers straddle the line between practical and ornamental, ready for a summer of lazy park picnics or chic kitchen storage.

But the crown jewel is undoubtedly the On the Hill Hamper (£139.99) – a luxurious curation that captures the spirit of Henman Hill without the queue. Inside, expect the full summer spread – the signature Eton Mess Cake, raspberry ripple popcorn, Earl Grey shortbread, Fitz sparkling wine (England’s answer to prosecco), cookie bites seasoned like your favourite bagel, and that iconic woven basket to tie it all together.

Whether you're gifting, entertaining or simply looking to elevate your Wimbledon viewing party beyond strawberries in plastic tubs, Cutter & Squidge's collection is the kind of joyful indulgence that makes British summer what it is – charmingly eccentric, unashamedly indulgent and always served with a smile.

The Cutter & Squidge Wimbledon Collection is now available nationwide at www.cutterandsquidge.com