From Street Favourite to Rooftop Icon Madison x B Bagel Arrives in Style

London has never been short on views worth lingering over. From St Paul’s dome to the glittering Shard, the capital has mastered the art of making the skyline part of the experience. But this September, it isn’t just the cocktails or the sunsets pulling people up to Madison’s celebrated rooftop terrace — it’s the bagels. Yes, bagels.

For one month only, from 8 September to 8 October, Madison has teamed up with the cult-favourite B Bagel for a limited-edition takeover that puts the city’s favourite carb front and centre. The collaboration isn’t just about stacking fillings between two halves of dough — it’s about reimagining the bagel as a rooftop indulgence, a dish worthy of the view.

B Bagel’s reputation precedes it: freshly baked, chewy, always generous, always reliable. It’s the type of bagel that has built a quiet but devoted following across the city. Pair that with Madison’s flair for the theatrical — a terrace that feels like a film set, champagne on ice, music rising with the skyline — and you get something altogether new: bagels with altitude.

So what exactly is on the menu? Madison hasn’t gone small. Four creations headline the takeover, each one pushing the boundaries of what a bagel can be.

The Smoked Salmon & Cream Cheese is the safe bet that turns out to be anything but ordinary. Loch Fyne salmon sits alongside cucumber, dill and capers, a composition as classic as a white shirt but tailored to Madison’s elevated style.

Then there’s the showstopper: Lobster & Prawn Bisque. Think rich lobster and prawns folded with garlic butter, chives and avocado mayo, supported by baby gem and pickled shallots — with an actual lobster bisque served on the side. It’s indulgence layered upon indulgence, the kind of order that makes you feel like London is yours, at least for the afternoon.

For the carnivores, the Sirloin Stack delivers unapologetically. Pan-seared sirloin slices meet wild mushrooms, chimichurri, peppercorn mayo, rocket and pickled shallots. It’s the bagel as power move, fuel for big conversations against the backdrop of St Paul’s.

And because no modern menu is complete without a plant-based hero, there’s the Smoked Tofu. Vegan cream cheese, za’atar-spiced feta, piquillo peppers and rocket prove that flavour doesn’t need compromise, making it a legitimate rival to its meatier counterparts.

What makes this collaboration compelling isn’t just the menu — it’s the setting. Bagels are usually the language of breakfast runs, park benches, or office desks. At Madison, they become something else: a social currency for lunches in the clouds, pre-dinner snacks with cocktails, or sundowners that stretch into long evenings.

It’s also a reminder that food in London doesn’t need to choose between casual comfort and high style. The bagel is democratic by nature, but Madison knows how to frame it in a way that feels like an event. The act of eating becomes part of the theatre of the city — a celebration of simple pleasures against one of the most dramatic backdrops in Europe.

For those who have followed B Bagel since its early days, this is proof of how far the humble sandwich has come. For newcomers, it’s an invitation to taste what the fuss is about. And for everyone else? It’s a chance to sit high above the streets of London, bagel in hand, and remember that sometimes the best ideas are the ones that don’t take themselves too seriously.

The Madison x B Bagel rooftop takeover runs until 8 October. Whether you’re dropping in for a quick lunch or settling in for cocktails that stretch into night, it’s the kind of collaboration designed to be savoured — hole-heartedly.

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