How Willow Is Changing the Way We Care for Our Plants

If you have ever looked at a wilting plant and felt personally attacked, you are not alone. In our office, we like to think we have mastered the art of indoor living, yet our plants have often told a different story. Too much water one week, too little the next. A corner that looked bright at breakfast is dark by lunchtime, and before you know it, another fern has quietly given up.

So, when Willow offered to let us try their Starter Pack, we were curious to see if technology could succeed where instinct had failed. The idea sounded almost too easy. A small sensor that sits in the soil, a compact hub that links to your WiFi, and an app that translates your plant’s needs into clear, actionable insights. No guessing, no guilt, no excuses.

Setting it up took less than five minutes. The app guided us through pairing the hub and sensor, and before long our peace lily was officially online. It felt oddly satisfying watching data appear in real time. Light levels, soil moisture, temperature, humidity – all there on a clean, modern dashboard. Within a day, Willow had already exposed one of our biggest mistakes. The peace lily by the window, which we thought loved the light, was in fact getting far too much of it. The app recommended moving it further back, and within a week the plant genuinely looked healthier.

Over the next few days, we started to pay more attention. The sensor would send gentle alerts when the soil dried out or when the temperature in the room dropped overnight. Instead of watering everything on a random schedule, we were responding to what each plant actually needed. It was a small but satisfying shift – care based on information rather than habit.

What impressed us most was the simplicity. There is no clunky design or loud branding. The sensor and hub blend effortlessly into the environment, and the app feels calm and purposeful. It does not bombard you with notifications, it simply reminds you when something needs attention. It is a balance that many smart devices fail to strike.

Willow’s technology manages to feel human. You start to develop a rhythm with your plants, a quiet conversation that technology simply helps translate. The app even offers a plant score, a small number that reflects how well you are caring for each one. Watching that score rise feels oddly rewarding, as if you are being graded in kindness.

There were moments when we forgot the device was even there. It just worked in the background, quietly collecting information and giving our plants a better chance at life. After a few weeks, the results were clear. The leaves were greener, the soil stayed balanced, and we stopped losing plants to our good intentions.

At £34.99, the Starter Pack feels fairly priced for what it offers. It is not just a gadget; it is a small shift in how you think about care. It makes you more attentive, more aware, and strangely proud of the small victories that come with keeping something alive and thriving.

We have tried enough plant gimmicks over the years to know that most are forgotten within a month. This feels different. Willow’s Starter Pack does not promise miracles, but it does something far more meaningful. It helps you listen. And in the quiet world of plant care, that might be exactly what we have been missing.