Iceland streamlines search for innovative suppliers by joining forces with RangeMe
UK’s leaders in frozen food have partnered with product discovery platform, RangeMe, to source innovative product at scale and speed
Partnership gives Iceland and The Food Warehouse access to a global community of more than 200,000 suppliers
RangeMe technology has “transformed” the way the supermarkets source and buy
RangeMe offers a single place for buyers to efficiently discover opportunity from suppliers around the world. By tapping into the platform, Iceland and The Food Warehouse - the UK’s leaders in frozen food - have unlocked access to more than 800,000 products from over 200,000 suppliers, which will enable their team of buyers across frozen, chilled and grocery, to source the most innovative emerging products.
In a competitive retail space, Iceland aims to maximise the potential of RangeMe to source trend-led and innovative products at scale, and speed. The supermarket’s team of buyers will maximise RangeMe’s software to discover brands and products faster, connect with suppliers, request samples, and discuss next steps.
Andrew Staniland, Trading Director at Iceland, said: “Joining forces with RangeMe has already transformed our sourcing and buying process. Our customers have increasingly diverse tastes and preferences and RangeMe’s technology presents us with opportunity from the global product market on one screen. Huge opportunity exists in collaborating. Embracing new technology, as we have with RangeMe, is key to getting ahead in the retail industry. This partnership has streamlined our approach to buying and sourcing and we will continue to maximise the software to supercharge our efforts to get the best-of-the-best onto the shelves in our stores as quickly as possible.”
RangeMe first launched in 2014 and is now used by more than 15,000 retail buyers in the UK, Benelux region, North America, and Asia Pacific.
RangeMe is the brainchild of founder and CEO, Nicky Jackson, who married a deep desire to bring suppliers and retailers together easily and efficiently, to ensure the most extraordinary products would not only make it to store shelves, but also into the hands of eager consumers.
Jackson said: “Today we welcome Iceland and The Food Warehouse, the UK’s leaders in frozen food, into our global community of retailers to transform their product sourcing experience. RangeMe offers Iceland the opportunity to seek out emerging suppliers and increase the number of new and innovative products it stocks online and instore.”