Maison de Saison: a curated luxury womenswear pop-up dedicated to the classic British season

Teaming up with Huntsman, Savile Row and Fitzdares to style the perfect summer

Maison de Saison was born out of founder Sarah Kate Byrne’s innate love for British summer fashion and the recognition that there was a gap in the market for a pop-up dedicated to women’s occasion wear. This sentiment was echoed by William Woodhams, CEO of Fitzdares, who admitted that men could easily find their top-to-toe outfit for Royal Ascot or Goodwood under one roof while women had to visit numerous places.

Sarah has established herself as a hugely in-demand stylist specialising in occasion wear, especially around the key horse-racing events, such as Royal Ascot, as well as events that comprise "the season". One of her high-profile clients, Francesca Cumani of ITV Racing, is regularly cited as a style icon off the back of the looks Sarah creates for her.

In partnering with Fitzdares, the most world’s most exclusive bookmaker & iconic Savile Row tailor, Huntsman, Maison de Saison has identified partners with a true understanding of the season, fashion, style & etiquette. This natural collaboration, coupled with Sarah’s wealth of experience as a founder of an e-commerce start-up & frequent pop-up curator, is perfect for bringing Maison de Saison to life.

Sarah Kate Byrne said: “Expect a curated edit of luxury womenswear & millinery brands to get race, polo or wedding ready, showcased alongside Huntsman Savile Row's menswear collections. I recognised there was a clear demand for a specialised shopping destination featuring an exclusive range of clothing, millinery & accessories, all carefully chosen for the key events of ‘the season’”.

Housed in the exquisite Huntsman Club Room on Savile Row, the popup will run from 17th -23rd May. Londoners can drop in anytime between 9am-5:30pm to browse the curated collection of fashion, millinery & accessories. Owner, Pierre Lagrange said, "Huntsman has dressed gentleman for the Season since 1849, and in 2014 dressed the first women in tails for Royal Ascot, so it was a pleasure to accept to host Maison de Saison at No. 11 Savile Row to give Huntsman and Huntswomen an occasion to complete their bespoke outfits."

William Woodhams, CEO of Fitzdares said: “Sarah’s vision for Maison de Saison really struck a chord and we could think of no more suitable partners to enter the glorious British summer with than Maison de Saison and Huntsman. This pop-up is the perfect excuse to celebrate women’s fashion in the context of racing and summer sport as a whole.”

Featured brands will include De la Vali, Anna Mason, Vivien Sheriff & Aquazzura as well as emerging brands such as Edward Mongzar & Epok. Given Sarah’s talent for sourcing magical one-of-a-kind pieces, it will include a whole host of hand-picked vintage pieces – think 1950s Dior – that Sarah has collated from her expansive vintage network.

Brands Featured include;

EDWARD MONGZAR  - ETHEREAL LONDON - STERLING & SINGH - EPOK - DE LA VALI  - ELLIE LINES - ANNA MASON - SARAH CANT - FERNANDA LEWIS - JESS COLLETT - VIVIEN SHERIFF - AQUAZURRA - CELIA WEINSTOCK & MORE

Private styling appointments are available via styling@maisondesaison.com.