Men's Fashion Series: The 2010s: Streetwear Domination, Gender Fluidity, and Sustainable Fashion
The 2010s was a decade marked by significant cultural shifts that directly influenced men's fashion. The rise of social media platforms, particularly Instagram, brought streetwear to the forefront, while global conversations about gender and sustainability began to profoundly shape the fashion industry.
Streetwear's Global Takeover: What started in the skate parks and hip-hop scenes of the previous decades became a global phenomenon in the 2010s. Brands like Supreme, Off-White, and Palace became household names. The 'drop' culture, where brands release limited quantities of products, made streetwear a mix of fashion and strategic acquisition.
Blurring Gender Lines: With celebrities and influencers like Jaden Smith and Harry Styles at the helm, the decade saw an increased blurring of traditionally gendered clothing. Skirts, floral patterns, and makeup were no longer just for women. This era celebrated a more inclusive, fluid approach to fashion.
Eco-Fashion and Sustainability: With increased awareness about climate change and unethical labor practices, sustainability became a buzzword. Brands like Patagonia and Allbirds championed eco-friendly materials and transparent supply chains, emphasizing the need for responsible fashion.
Tech Meets Textile: Wearable technology, like smartwatches and fitness trackers, integrated seamlessly into daily fashion, reflecting the deeper intertwining of tech and everyday life.
The 2010s, rich in innovation and cultural awareness, reshaped the understanding of fashion as both a personal statement and a reflection of broader societal changes.