S’ranouir Presents Voie de l’éveil II with a London Showcase

There are fashion brands that design clothing and then there are brands that invite you into a state of mind. S’ranouir belongs firmly in the latter. The emerging womenswear label has revealed its latest collection Voie de l’éveil II through a carefully staged pop-up in the heart of Soho.

The name S’ranouir is drawn from the French words s’épanouir and raffiné, which together suggest a way of blossoming with refinement. The brand has built its identity around this idea of growth and intention, creating garments that are as much about reflection as they are about style. Each piece asks the wearer to slow their pace, to live in the moment and to see beauty in details that are often overlooked.

The new collection finds its roots in the designer’s own art scrapbook Voie de l’éveil, which translates to The Path of Awakening. From these personal pages emerges a body of work that deconstructs recycled menswear and reimagines it as sculptural womenswear. The tailoring of the original pieces is preserved and yet transformed, making each garment a conversation between past and present.

Sustainability and longevity are not treated as afterthoughts. Instead they are woven into the very fabric of the collection. Magnetic buckles allow the clothes to adapt with ease, creating looks that move fluidly with the body. The textiles are equally thoughtful, sourced from Japanese Cupro and Tencel, with buttons shaped from natural paper pulp. Even the brand tags have been replaced by accessories that speak of craft and conscience rather than excess.

For four days in September, the collection was brought to life at 59 Greek Street. The pop-up became a sanctuary where fashion and art met in an atmosphere that felt both intimate and elevated. On opening night guests gathered in a space curated with precision, a setting designed to mirror the serene yet bold identity of S’ranouir. The garments themselves became part of the architecture, telling their story as much through presence as through detail.

Voie de l’éveil II is more than a release. It is a statement on how we dress with awareness, how clothes can embody memory and movement, and how refinement can be an act of sustainability. S’ranouir has not only presented a collection but also offered a glimpse into a different way of engaging with fashion, one where body, time and garment exist in harmony.