Hinton Magazine
- Aug 23, 2022

Seriously Special, Handmade Food for your Freezer

High quality, ethically sourced produce
Retaining nutrients through freezing
Minimising food waste
Enticing a new breed of consumer to the frozen food aisle

ByRuby is on a mission to change the perception of frozen prepared meals, steering away from the often mass-produced ready meals containing processed ingredients and excess saturated fats and salts, and instead encourage the consumer to see it as a convenient and affordable way to delicious food that tastes better than what most of us could manage at home!

Nutritious & Delicious

ByRuby puts flavour first, with delicious, hand-cooked food made with amazing ingredients, that just happens to be frozen. Correctly frozen foods retain their vitamins and minerals better than fresh, and there is no change to the carbohydrate, protein or fat content. Think of it like ‘pressing pause’ on a fresh dish packed with nutrients, and then ‘pressing play’ by putting it in the oven to reap the benefits of a quality pre-prepared meal.

Convenient food is often low quality, unhealthy and expensive - so step away from the frozen pizzas and the takeaways, and stock up on ByRuby! Over half of the range is award winning, with 7 Great Taste Awards this year alone.

Save Time & Money

As our lives get busier, and it becomes ever harder to juggle eating well and a busy lifestyle, it’s good to know that there’s a carefully curated stash of nourishing and delicious meals in your freezer ready to heat up in a jiffy. Get home from work, put a handmade, all-natural ByRuby meal in the oven, take a bath or shower and then dinner is ready!

Frozen meals can save not only time but money, due to both avoiding fresh food waste and also the waste of surplus ingredients purchased. You may have limited kitchen space or a lack of utensils needed to whip up a chicken pie or a curry extravaganza. Beef Bourguignon is renowned for taking its time, so in steps ByRuby with dishes that taste just as good when cooked from frozen as they do freshly made.

The Future of Convenience Food?

ByRuby saw exponential growth over the pandemic, and the ever increasing appetite for seriously special frozen meals looks set to continue.

As a premium offering made with the finest, ethically sourced produce, ByRuby entices a new breed of consumer to the frozen food aisle. People are thinking more carefully about the provenance of their food, and how it is made. ByRuby fills a gap that offers a convenient choice without compromising on the quality of the ingredients.

Whilst there may be a multitude of ready meal brands in the marketplace, ByRuby approaches the sector with a point of difference, which is to create wholesome, frozen from fresh convenience meals which taste, look and feel as though you had made the dish yourself, when you maybe don’t have the time or culinary prowess to do it. It is this USP which attributes to ByRuby’s impressive success to date.

Passion for Provenance

Both Ruby and Milly, founders of ByRuby, are passionate about high quality, ethically sourced produce. They work with some of Britain's finest suppliers of free range chicken, grass fed beef and sustainably sourced fish and get all of their fresh vegetables and ingredients delivered on a weekly basis from New Covent Garden Market, before creating these delicious dishes in their kitchen in North West London, which are then frozen the same day, to maintain flavour, freshness and nutrients, without the use of additives or preservatives

ByRuby now offers 16 dishes to choose from, all of which are prepared by their in-house chefs and frozen immediately to seal in the freshness, flavour and nutrients: