Shoptet Joins team.blue in a Defining Power Shift

In a climate where the digital economy moves at breakneck speed, few names have been as quietly dominant as team.blue. The European tech collective, already a heavyweight in digital infrastructure, has just tightened its grip on the e-commerce sector with its latest acquisition — Shoptet, a Prague-founded platform that has become one of Central and Eastern Europe’s most trusted engines for online retail.

This marks team.blue’s eighth acquisition of 2025, but unlike the rest, this one feels like a definitive power move. By bringing Shoptet under its wing, team.blue isn’t simply expanding its portfolio; it is cementing itself as a dominant force in the European e-commerce ecosystem. For entrepreneurs, this means a new wave of innovation, and for competitors, a clear signal that the game has just changed.

Founded in 2009, Shoptet has become a name synonymous with seamless online retail. Its cloud-based commerce solutions have allowed merchants across Europe to build, scale and manage their digital storefronts with ease. The numbers speak volumes: revenues topping €30 million, a 300-strong team of experts, and a customer satisfaction score above 90%.

But Shoptet’s real strength lies in its breadth. From shop-building tools to payments, logistics, and digital advertising, it offers the kind of end-to-end solutions that most businesses can only dream of. The introduction of Shoptet Premium — a platform designed to handle the demands of enterprise-level clients — showed that this wasn’t just a platform for the independent shop owner. It was a system capable of supporting established brands hungry for digital expansion.

For team.blue, the acquisition of Shoptet is more than a strategic purchase. It’s a statement of intent. Already serving more than 3.3 million small and medium-sized businesses across 22 European countries, team.blue is building a continental ecosystem unlike any other — one designed to simplify, streamline and empower digital business at scale.

By integrating Shoptet into this structure, team.blue gains not only market share in Central and Eastern Europe but also a best-in-class product with proven appeal. As Claudio Corbetta, CEO of team.blue, explained:

“Shoptet’s best-in-class products, innovative spirit and commitment to empowering entrepreneurs align perfectly with our mission to make online business success simpler, while also championing EU digital sovereignty.”

It is precisely this dual focus — simplicity and sovereignty — that positions team.blue as a leader in an increasingly fragmented digital landscape.

The road ahead

Shoptet will continue to operate under its trusted name, with its current management team steering the ship. But now, with the resources and reach of team.blue behind it, the platform is primed for a new phase of expansion. Jan Hospodka, COO of Shoptet, put it succinctly:

“The partnership with team.blue gives us an enormous opportunity to accelerate innovation, expand our reach, and bring even more value to our customers.”

For European businesses, this marriage of Shoptet’s intuitive platform and team.blue’s continental scale promises a future where building and managing an online store becomes more sophisticated, yet more effortless, than ever before.

To call this deal a milestone would be an understatement. This is team.blue signalling its ambition to dominate European e-commerce infrastructure. In a market where the smallest advantage can lead to exponential growth, absorbing one of the region’s most trusted platforms is a masterstroke.

From a modest Prague start-up to a central player in a €30-million-plus business, Shoptet’s story has been one of steady, purposeful growth. Now, with team.blue’s backing, it enters the next chapter — one where European entrepreneurs, from boutique retailers to enterprise giants, will have access to tools and support at a scale previously out of reach.

This isn’t just an acquisition. It’s a blueprint for the future of online business in Europe — and team.blue is writing it.