Summer Indulgence Gets a Soho Makeover with Cutter & Squidge’s Irresistible New Launches

There’s something undeniably joyful about walking into Cutter & Squidge. Tucked away in the bustle of Soho, this cult London bakery has long been a destination for those who don’t merely snack—they gift, they share, they indulge. And this summer, they’ve turned the dial up with a lineup that feels tailor-made for warm evenings, long lunches, and moments that deserve more than just a biscuit.

The headline act? A new Mixed Blondie Box that lands squarely in the territory of “how do I even choose a favourite?” It’s a three-part harmony of flavour—Lemon, White Chocolate & Raspberry, and Passionfruit & Pistachio—all elegantly understated yet unashamedly indulgent. At £18.99 for a box of six, they’re positioned neatly between dinner-party showstopper and not-so-subtle self-gift.

Each square carries its own personality. The lemon blondie is refreshingly zesty, lifted with a sharp ganache and finished with candied peel that doesn’t hold back. It’s like summer in your mouth—sunlit, punchy, and unapologetically bright. The white chocolate & raspberry version plays the role of the romantic—soft, smooth, and deeply satisfying, the tartness of freeze-dried raspberries keeping things perfectly in check. And then there’s the Passionfruit & Pistachio—decadent, yes, but intelligent too. Inspired by Cutter & Squidge’s best-selling cake, it pairs the richness of pistachio ganache with a tropical sharpness that feels both classic and fresh.

But Cutter & Squidge haven’t stopped at squares of joy. They’ve also brought a taste of the tropics to Soho, teaming up with Araw, an artisanal ice cream brand known for its bold, transportive flavours. These are not your corner shop 99s. Think Ube Halaya, Mango Sticky Rice, and Basque Cheesecake—flavours that evoke sunsets over distant islands, with textures as smooth as silk and ingredients that whisper of quality and intention. And just when you think you’ve tried them all, new limited-edition scoops arrive each week, keeping the offering deliciously unpredictable.

Not one to shy away from style, the bakery has also stepped into the world of wearables. Partnering with indie design outfit Quite Nice, Cutter & Squidge have released a capsule collection that celebrates their aesthetic—charming, slightly offbeat, and effortlessly chic. The range includes a tea towel (£22.99) and a t-shirt (£28.99) illustrated with the brand’s iconic cakes. It’s the kind of gift that says, “Yes, I bake—but I look good doing it.”

Cutter & Squidge continues to prove that good taste isn’t just about flavour—it’s about experience. Whether it’s a handcrafted blondie shared over espresso, or a scoop of ube on a London pavement that makes you feel like you're somewhere far warmer, they remind us that indulgence, when done right, can be quietly extraordinary.

And if summer had a flavour? It’s probably somewhere in that blondie box.