• Hinton Magazine

Sustainable Knitwear Brand Lam Shortlisted For Drapers Independent Award ‘best New Brand’ 2022

British Independent knitwear brand ‘LAM’ is shortlisted for the ‘Best New Brand’ award, at this years Drapers Independent Awards. This prestigious award is only open to independent brands who have been trading between one and three years and is being stocked by independent shops in the UK and/or Ireland. To receive this

nomination, LAM would have been judged on a range of factors including, quality of design, response to the pandemic, unique selling points, relationship with stores, and future growth plans. This year the quality of entries was better than ever, so being shortlisted is a great achievement and honour for LAM.



LAM was founded in 2020 by London based fashion designer Lucy Anne Makewell to create a luxury, contemporary, eco - conscious knitwear brand, showcasing the best in British design. The effortless knitwear has a feminine edge and unexpected details, whilst simultaneously caring for the environment.


Effortless, gorgeous knitwear, which is age-less and season-less is at the heart of LAM’s commitment to support a change in the way we shop – “good design is not dictated by seasons but by ‘what we want to wear’. Our products are not just for one season, but for years to come - we are not trend-dependant”. LAM continues to stock ‘hero’ styles if there is a demand for that design, whilst also adding newness to the collection – “we want to encourage longevity in our products and support the movement to slow fashion”.


Supporting the slow approach to fashion, LAM has always been fully committed to fulfilling as many sustainable / eco conscious policies as possible. All the luxury yarns adhere to a commitment for environmental protection and are sustainable throughout their production process. “We want to design collections which are easy to wear, stylish, and make you feel good both personally and ethically”.


LAM offers versatility in their approach to their business model, by uniquely offering varying options for their customers / stockists, whether it be direct-to-customer, pre-order wholesale or in-season buying. This has allowed growth for the business and low risk for stockists during the recent uncertainty in the retail sector.





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