At Toy Fair 2020 in London, Geomagworld has received this prestigious recognition for its new toy lines with low environmental impact, made with recycled materials.
Magicube Full Color and Geomag Classic are now more eco-friendly: made using recycled material, from the plastics to the card
for the packaging, all whilst maintaining the highest design, safety and quality standards.
Each year, during the Toy Fair in London, one of the most important trade shows dedicated to the toy market, the British Toy and Hobby Association organises the prestigious “Editors' Choice Awards", reserved for products that stand out during the event. In the 2020 edition, products from more than 260 exhibiting companies were compared and Geomagworld’s innovative Green Collection, made with recycled materials, was among the most voted by the journalists present, coming runner-up in the ranking.
"We are very proud of the result we have achieved", comments Filippo Gallizia, CEO of Geomagworld. “Coming runner-up in the Editors’ Choice Awards is really important for us. It means that the hard work we put in to create this sustainable and responsible collection has been recognised and appreciated. We shall continue to strive to ensure that our products have an ever lower impact on the planet, while maintaining the highest levels of quality, safety and design. The issue of environmental responsibility is an inherent part of Geomagworld's DNA and we are keen to continue our journey in this direction”.
Geomagworld designs construction toy platforms that encourage the healthy growth of children and pays particular attention to the well-being and future of the environment they live in. For years the company has been working to increase the sustainability level of its production process, using 100% renewable energy and reducing industrial waste to almost zero. For 2020, the Swiss brand has taken a further step forward, introducing their first toys made with low environmental impact plastics and packaging into their catalogue.
The Magicube Full Color - 100% Recycled Plastic line has new building blocks, now manufactured with 100% recycled plastics and comes in special packaging made with 80% recycled PET. Available in packs of 8, 16, 24 or 64 colourful cubes.
The Geomag Classics - 100% Recycled Plastic line however is characterised by its magnetic rods, panels and bases produced using 100% recycled plastics. Available in the Classic Panels 52 pcs, Classic 60 pcs, Classic Panels 78 pcs and Classic 93 pcs versions.
New materials, but still great fun: with the invisible forces of magnetism, Geomagworld’s systems allow you to build infinite constructions and stimulate creativity and ingenuity through play.
With the new Green Collection, Geomagworld has not only come runner up at the Editors’ Choice Awards 2020 at Toy Fair in London, but has once again distinguished itself for its innovation and sustainability, all while maintaining the strictest safety standards and the highest quality levels.
For more information visit Geomagworld.com