The New Age of Menopause Beauty: Introducing Dr Menopause

For years, the conversation around menopause has been whispered, often hidden behind closed doors or softened by euphemisms. In beauty, it was barely acknowledged at all. But as the dialogue around women’s health evolves, so too does the industry’s understanding of what it means to age well. The latest brand to enter this space does not just want to join the conversation, it wants to redefine it. Meet Dr Menopause.

The creation of former Vogue Beauty Editor Vikki Lee and beauty manufacturer Dominic Lawrence, Dr Menopause was born from both experience and expertise. Together, the pair set out to create something refreshingly straightforward, skincare and haircare that truly understands women in midlife. No jargon. No inflated claims. Just formulas that work.

At its core, Dr Menopause is a science led brand built with empathy. Every product has been developed alongside a leading dermatologist to address the most common changes women experience during perimenopause and menopause, from dryness and pigmentation to thinning hair and sensitivity. These are not quick fixes or miracle cures, they are thoughtful solutions designed for skin and hair that are evolving, not declining.

Inside the range, the ingredient list reads like a beauty editor’s dream. Niacinamide, peptides, resveratrol and azelaic acid all feature prominently, known for their ability to strengthen, brighten and calm without overwhelming the skin. It is skincare stripped of the noise, giving women the reassurance of science without the clinical coldness that often follows. Even better, every product carries the M Tick Menopause Friendly certification, meaning it has been created with real midlife needs in mind.

There is also something quietly radical about the pricing. In an age when menopause is becoming a marketing buzzword and luxury beauty often comes with an equally luxurious price tag, Dr Menopause is deliberately affordable. The brand promises luxury feel at an everyday price, and delivers. Serums and moisturisers are around £15, the cooling mist and shampoo closer to £12. This is not about indulgence or status, it is about accessibility, something the industry has long overlooked.

The capsule collection covers both skin and hair, with each product addressing a different aspect of the midlife shift. The Refresh Me Cooling Mist offers instant relief for flushed or overheated skin. The Brighten Up Radiance Serum restores lost luminosity, while Plump Up Firming Serum and Hydrate Me Day Moisturiser focus on replenishing hydration and bounce. At night, Soothe Me Sleep Cream works to repair and nourish, showing that menopause friendly beauty can still feel indulgent.

The haircare line is equally considered. The Boost Me Strengthening Shampoo and Strengthen Me Nourishing Conditioner were created to counter thinning, brittle hair, a common but rarely discussed symptom of hormonal change. Together, they form a routine that feels simple, grounding and genuinely effective.

What makes Dr Menopause stand out most is its tone. It is not patronising or drenched in pink clichés. It is confident, informed and refreshingly honest. It speaks to women who have outgrown the noise of trends and want results that reflect who they are now, not who they used to be.

As society begins to treat menopause as a stage of life rather than a stigma, Dr Menopause feels like the right brand at the right time. It does not whisper about change, it celebrates it. Because beauty at any age should never be about turning back the clock, it is about making every chapter feel just as good as the last.