top of page
  • Writer's pictureHinton Magazine

There's a rumble in the crumble

We Love Cake launches nostalgic free-from apple slices just in time for autumn!

Snuggle up this Autumn with free-from bakery ‘We Love Cake’ as it launches its hyper-indulgent and thrillingly tangy ‘Rumble in the Crumble’ range in Waitrose.

Irresistibly tart and sweet, these Apple Crumble slices are Gluten, Wheat and Milk Free.

Made on the edge of the Lake District by renowned family bakers since 1946; these gluten, wheat and milk free cakes are baked in small batches by skilled bakers and finished by hand.

Great for sharing on Indian summer September picnics or nestled around a fire on Bonfire Night; these multi-pack cakes include four delicious slices, each bite providing a comforting pang of nostalgia and a nod to one of Britain’s favourite puddings.

Available exclusively in Waitrose stores from August 16 th , We Love Cake Apple Crumble slices are the perfect sweet treat for the whole family, young and old.

The gluten free cakes are registered with Coeliac UK and declared as suitable for those with coeliac disease. The slices are packaged in 2x twin-packs to maintain freshness.

We Love Cake ‘Rumble in the Crumble’ will be available in selected Waitrose stores nationwide from August 16 th , launch price RRP £1.80 per pack. The first introductory deal of £1.60 will run from November.

The ‘Rumble in the Crumble’ Apple Slices join ‘Rip-Roaring Raspberry Ripple’ and a ‘Totally Toffee Sticky Toffee’ in the nostalgia range. These two flavours launched in Waitrose and Morrisons at the end of 2020.

For information about your closest Waitrose available stockist for Apple Crumble slices head to


bottom of page