Thom Sweeney unveils a new chapter on Old Burlington Street

There are few addresses in London that carry the weight of Old Burlington Street. It is a neighbourhood steeped in style, where heritage meets modern craftsmanship, and for the past five years Thom Sweeney has made its townhouse here a home. Now the brand marks a new chapter with the unveiling of an expanded flagship, a statement of confidence that speaks to both growth and enduring relevance.

The townhouse, once an intimate setting for ready to wear and bespoke tailoring, has now taken over the neighbouring former art gallery. The result is a seamless integration of two spaces, creating a larger and more immersive environment for clients. On the ground floor, the collection finds room to breathe. The full ready to wear line is now displayed with greater clarity, complemented by more generous fitting rooms designed for both comfort and discretion.

Upstairs, the atmosphere remains tailored to the brand’s most personal offering. The first floor continues to host private bespoke and made to measure appointments, only now with the added refinement of space to showcase a wider spectrum of commissioned garments. Each piece on display is intended not simply as an example but as inspiration, hinting at the possibilities of future commissions for those who step through the doors.

Tucked away at the rear of the townhouse is a feature that sets Thom Sweeney apart from the bustle of Mayfair. The secluded garden remains a retreat reserved exclusively for clients. It is a moment of calm, an invitation to linger, and a reminder that service here extends beyond the cut of cloth.

The design of the expanded store borrows from the brand’s recent ventures in Los Angeles and Miami, yet it remains grounded in the character of its London roots. Warm boating woods and polished chrome details introduce a modern refinement while still complementing the original townhouse charm. It is a delicate balance of tradition and progression, the kind of aesthetic that has defined Thom Sweeney since its inception.

For the brand, this expansion is more than bricks and mortar. It is a reaffirmation of its philosophy, where service, craftsmanship and hospitality converge in the most exacting way. In an era when tailoring is being redefined, Thom Sweeney’s move on Old Burlington Street is both an evolution and a declaration. London remains its home, and this flagship is a stage worthy of that claim.