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  • Writer's pictureHinton Magazine

Ukraine's Cultural Heritage Was Showcased During Milan Fashion Week

...Featuring Traditional Architectural Shapes And Decorative Motifs.

Milan's Spring/Summer 2024 fashion showcase witnessed a remarkable moment as seven Ukrainian brands illuminated the stage. This collective presence marked a significant milestone for the brands and the Ukrainian fashion industry, serving as a testament to Ukrainian designers' resilience and boundless creativity in the face of ongoing challenges.

Against the backdrop of Milan, the global epicenter of fashion, these seven brands, DUKACHI, BOBKOVA, ELENA REVA, KATERINA KVIT, KULAKOVSKY, OLIZ, and PODYH, carved their niche in the global fashion landscape. With their exceptional craftsmanship and unique design philosophies, they captured the imagination of audiences, reaffirming Ukraine's position as a rising star in the fashion world.


DUKACHI brand presented two enchanting collections, each a testament to artistry and cultural significance. "Enamel dolls" evoke the pure joy of childhood with their classic doll-like simplicity infused with vibrant colors, stirring tender memories of playtime. The "Vesnyanka dolls" collection pays homage to Ukraine's heritage, meticulously handcrafted with 18 parts, representing the connection between heaven and earth as symbolized by traditional straw dolls. These collections transcend mere jewelry, serving as tangible expressions of history, nostalgia, and craftsmanship, inviting wearers to embrace their cultural roots and cherish cherished memories.

Bobkova brand's commitment to conscious fashion production, with garments entirely crafted in Ukraine and a dedication to upcycling, showcases a responsible approach to fashion that minimizes waste. Handmade details add a unique and imperfectly beautiful touch to each piece, emphasizing the brand's dedication to craftsmanship. Furthermore, Bobkova's collection offers comfortable and versatile attire and exudes a festive and empowering mood, embodying feminine strength and beauty. Bobkova's Spring-Summer 2024 collection is a testament to the brand's values of cultural appreciation, sustainability, craftsmanship, and female empowerment, creating a fashion narrative that resonates with conscious and culturally aware consumers.

BY DESIGNER OLENA REVA, ELENA REVA's SS'24 COLLECTION draws inspiration from the Mother Goddess cult, showcasing a harmonious blend of feminine and masculine elements. Structured jackets meet transparent chiffon dresses, woolen bustier dresses contrast with silk suits, and bold palazzo pants complement expressive corsets. The fabric patterns, influenced by Trypillian jug ornaments, feature delicate florals and abstract bull prints, symbolizing femininity and strength. Traditional Ukrainian touches like "placenta" skirts and artisanal pendants add depth, while collaboration with Baglet results in minimalist bags, adding elegance and versatility to this captivating collection.

Katerina Kvit AW23-24 collection, the overarching concept encapsulates the essence of an adventurous and free-spirited woman who navigates life with grace and lightness. This collection blends iconic dresses and suits with a touch of whimsy and elegance by incorporating feathers. These feathers symbolize the wearer's boundless spirit and the sense of being lifted by the winds of her journey. Each garment, adorned with these delicate yet impactful feathers, not only enhances the visual appeal but also tells a story of the wearer's resilience and the beauty of embracing life's adventures with a sense of lightness and grace.